It all began with an idea. An idea about what a venue could be, and who it should be for.
What followed was a decade-long experiment in building spaces from the ground up.
Places where artists feel seen, where communities take root, and where culture isn’t just consumed, but created.
This is our story.

It started in the basement of a mattress shop in St-Henri. A jam space shared between friends that quickly transformed into something more. We saw what the room could become, and within months, it was hosting some of the most electric shows in the city.

We didn’t have much, but we made it work. With just a few lights and a basic PA, we curated nights that felt intimate, wild, and unforgettable. The music came first, and so did the people. Artists felt at home here, and so did their audiences.

As word spread, The Bog became a destination. We were booked months in advance, welcoming acts from across Montreal and beyond.

By the time we outgrew the space, we’d learned how to book, promote, produce, and host with care and intention. The Bog gave us our foundation. It taught us how to build something meaningful, even when starting from scratch.

In 2018, we took everything we’d learned and opened The Diving Bell Social Club: a full-fledged venue in the heart of the Plateau. We turned a third-floor space into a cultural fixture, with a packed calendar and a reputation for doing things right.

We hosted a truly eclectic mix of events: live music, drag shows, stand-up, theatre, markets, album launches, and festivals. Our programming was as diverse as the city itself, and every event was treated with the same care and attention.

Behind the scenes, we ran things like professionals. Artists had access to high-quality sound and lighting, multicam video and multitrack audio recording, and a team that understood what it takes to put on a great show because we’d done it all before.

The Diving Bell became more than a venue, it was a trusted partner in Montreal’s cultural ecosystem. But as the space began to show its limits, we knew it was time to dream bigger. Not just to do it again, but to do it better, from the ground up.